The Internet has been around for many years now, and the people coming into the workplace consider the Internet as an integral part of their lives. It is very important, therefore, to understand how you can use online Social Media to get the very best for your business, keep up and even get ahead of the times.
It really is very important to remember that PR is not just Customer Relations but encompasses everyone we meet or are involved with. PR is all about the impression our companies give, and remember it’s the people that make a company. This is all about us and our REPUTATON. Using social media can enhance your profile, your communication and add to your credibility online, and all for a very small budget.
The aim of PR is to promote your products or services, show off your brand, and make people aware of the good things about you, your business, your company services or products. We all know that business is not a level playing field. Your competitors may use everything in their power to make sure they are seen more than you are, and so you may have no choice but to fight back.
Online PR is no different and social media should be considered an integral part of your marketing mix.
Public relations professionals use many different techniques as part of their PR campaigns, things we all know work:
• Public Speaking
• Media Relations
• Viral Campaigns
Traditional PR is a great way to get your company noticed. But with the trend of using social media growing more and more, it is important to know how to use them together to maximize the impact and effect they can have. After all, the Internet is here to stay and is a very integral part of peoples’ lives.
you can do something to increase your PR offline, there is at least one Social Media equivalent online. Below is a checklist of things you can do to promote the good news that is happening within your business. It is not exclusive, and we do not endorse them. They are simply useful tools that you could consider: