Google reports that about 1 in every 7 searches on the Internet are from a mobile device such as a Smartphone or iPad. By 2013 there will be more searches from mobile devices than from desktop devices. In fact 25% of Internet users around the world are “mobile only” right now, yet few websites are mobile enabled.
This is temporarily a huge advantage for mobile savvy businesses.
It’s temporary because over the next couple of years all serious businesses will be mobile enabled. What is now an advantage will become mandatory. So for now, why is there an advantage?
Mobile consumers are looking for different information and a different experience than their desktop counterparts.The consumer of course is not going to dedicate much time to viewing miniature versions of full websites. They have no patience to make the text bigger and move it around the screen so they can read everything. They are not going to spend much time squinting at little buttons that are smaller than their fingertips as they try to zero in on them to navigate to the next page of tiny text and miniature graphics.
Just when you thought you got this website conversion thing just right, technology makes another adjustment to human behavior. Traditionally you want to lead your visitors down a “path” or a “sales funnel”. You want to control their experience, but make sure that any information that they may possible want is available on the site. This is true for mobile visitors as well, the difference is the information mobile searchers want is typically a lot less, and very specific.
Understand the mobile user may be on-the-go looking for directions, or knee deep in water looking for a plumber. Understand your customer, and give them EXACTLY what they are looking for… no more…no less.